When launching a tech product, you face a fundamental question: do you describe what your product does, or what it helps users become?

The descriptive approach ("AI voice recorder") has clear advantages:

• Immediately communicates what the app does

• Appeals to a broader audience who might find "second brain" confusing

• Helps with app store optimization and search discoverability

• Feels accessible to the "common person" rather than just tech enthusiasts

The aspirational approach ("Your second brain") works differently:

• Creates curiosity and emotional connection

• Communicates the ultimate benefit, not just the feature

• Positions the product in a premium category

• Appeals to users who want to see themselves as forward-thinking