Many successful products find a middle ground with simple, benefit-focused positioning that's neither too technical nor too abstract. The community seemed to converge around "Record and remember" as a strong contender—simple, communicates both function and benefit, and passes what one member called "the mom test" of understandability.

Remember, your positioning isn't set in stone. You can A/B test different options in your marketing, gather user feedback, and adapt as your product evolves. The most important thing is that it resonates with the people you're trying to reach.

What positioning challenges are you facing with your product? How do you balance describing features versus benefits?